Fashion Illustrations of globals looks

 My agents at Wild Apple Licensing assigned me to do these fashion illustrations of 4 different cultures. An Indian, Japanese, Chinese and an African woman. The goal is to see that they translate into home decor items namely wall art, stationery, table top and textiles. A fair amount of research went into the project. I made sure that the colors and patterns echoed the countries of origin. I love global culture, so this project was just perfect!

Embellishing and decorating surfaces is what i love to do, so I was in heaven. I created these pieces of art in watercolor and goauche. Adding a bit of gouache gives the watercolor medium a bit more punch so that it looks vibrant and rich, but there is a fine balance because I don’t want to loose the translucent quality of watercolor either. The illustrations are fine and whimsy, my signature look! They are all  on white backgrounds so that they just pop!

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New bird floral collection

This collection was created from a surface design that I have done for a shower curtain. I have maintained the hand rendered painterly style that I love doing so much with a combination of photoshop. I don't know what I would do without this software! Now I can apply these designs to a wide selection of surfaces. All I need are the manufacturers to come forward!!zam_-orangebird_birdhouse_beigebackground_01 zam_2birds_birdhouse_beigebackground_04

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"Be in the Moment" Licensing Art by Farida Zaman

" Be in the moment". An affirmation that I have been  work on for a while. As easy as it sounds not so easy to practice.  Once you get the hang of it, a brilliant state of being.  I am currently working on a series of art to go with a variety of affirmations as part of my collection of new work for Surtex.  Perfect for calendars, cards, notebooks even wall hangings. I am working in my classic water color style, in bright hues. The peppermint green background contrasts with the foreground. Enjoy! Hoping to see this on Licensing products soon!  

illustrated affirmation Affirmation